The Target Population Assignment-Phoenix, Arizona Essay

The Target Population Assignment-Phoenix, Arizona - Essay Example The median age of this area is 32.2 years old. The target customers that I have chosen fall between 25 and 59 years old. The total population between 25 to 60 years old is 702,301, and its percentage is 48.6% out of 100%. The total population of female is 671,176 and the population of male is 649,285. This implies that the targeted population constitutes 48.6 % of the total population. This figure is quite large and it can sustain the business of a restaurant. The educational attainment of most people in Phoenix, Arizona is mixed. Some people have gone as far as college but they have no degrees. Around 23% of the people reached high school. Only 15.1% of the population has got bachelor’s degree. These statistics are likely to have a bearing on the behaviour of the targeted consumers towards the products and services going to be offered. Most people in Phoenix, Arizona are doing management, professional and related occupations. Also, around 177,600 People in Phoenix, Arizona are sales and office occupations. Only 0.3% people are doing farming, fishing and forestry occupations. A critical analysis of the population statistics for Phoenix, Arizona shows that the area presents good opportunities for establishing restaurant business. The total population of the whole area is 1, 321, 045 and the targeted population is between 25 and 59 years constituting about 700 000 of the total population. What is encouraging about the statistics presented is that about 66% of the targeted audiences go to work and only 3,7 % is unemployed. On average, the level of income of the targeted consumers for restaurant business is above average and this can sustain business. There are positive indicators that show that the welfare of the people in this area is not very bad and new business initiative including a restaurant can be

Hospitality Group Developing your Managerial Skills Essay

Hospitality Group Developing your Managerial Skills - Essay Example 10 Relate Management Skill 10 Compare and Contrast 10 Conclusion 11 References 12 Bibliography 15 Introduction This reflective essay aims to present a brief of my professional development with respect to international and cultural employability skills along with my team development and planning and organising skills which I believe to be quite helpful in deriving better career prospects in hospitality industry. The essay will cover a theoretical explanation of the employability skills I could develop from my previous academic experiences and draw towards a critical review of my learning in these particular areas. In the current phenomenon, diversity is often regarded as one of the vital aspects within the hospitality industry which creates a direct influence on the tastes and preferences of the customers along with the level of commitment and expectations of the employees. The presence of cultural diversity both the internal and the external market of hospitality industry is quite ap parent as compared to the other industry structures. Today, it has widely been argued that managing diversity within the workforce is important as well as a difficult task for managers in the hospitality industry by which organizations can generate greater cultural awareness while operating within international marketplaces. Contextually, the significance of generating cultural awareness and other intertwined employability skills such as team development and planning and organising have often been argued as a crucial facet of hospitality industry. Review of 3 Employability Skills Employability Skill 1: International & Cultural Awareness Literature Review According to Quappe & Cantatore (2005), cultural awareness imposes a direct impact on the communication system of an organisation which comprises the capability of creating consciousness towards the cultural values, beliefs and perceptions in different contexts. In this regard, it has been observed that different cultural groups eva luate and interpret situational components applying different perspectives, which further essentialists the obtainment of cultural awareness among modern day professionals (Quappe & Cantatore, 2005). As explained by Whitelaw & et. al. (2009) cultural diversity is quite apparent in the modern day hospitality sector in the both the dimensions of internal organisational culture (employees/workforce) and external organisational environment (customers/marketplaces). It is in this context that professionals need to continuously enhance and develop their efficiencies in this particular dimension so as to satisfy the contemporary needs of the hospitality industry (Whitelaw & et. al., 2009). According to Hall (2003), cultural awareness is often professed as an attitude which can be obtained from his/her learning experiences by an individual when interacting with various cultural groups. It has further been implied in this context that culture can be distinguished as the big ‘C’ of material culture and smaller ‘c’ of shared culture within an organisation (Hall, 2003). Based on a similar context, Moss (2002) revealed that when students and other academic professionals are engaged with the learning of cultural aspects, they will able to comprehend the